10 Traits and Skills Essential for Great Salespeople


Surya Narayan - October 19, 2022 -

10 Traits and Skills Essential for Great Salespeople

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Think great salespeople are born and not made? The truth is more a combination of the two. According to Dr. Christopher Croner, principal at SalesDrive, psychologist, and sales retention and recruitment expert, there are traits to look for when hiring a salesperson, as well as skills that can be taught once the person is hired.

5 traits to look for in a salesperson

  1. Achievement – A high need for achievement provides salespeople with the motivation they need to succeed.
  2. Competitiveness – Competitiveness keeps salespeople going in spite of rejection. The more competitive they are, they will persevere longer than others.
  3. Optimism – Salespeople need high levels of optimism to withstand all the “nos” they receive. Optimism helps them maintain perseverance.
  4. Resiliency – Salespeople need to be able to bounce back from rejection and learn from their mistakes. This continual growth will lead to more success in the future.
  5. Curiosity – Curious salespeople want to learn more about their customers’ problems and the solutions your company provides.

5 skills to teach your salespeople

  1. Confidence – Salespeople need confidence to express their opinions and concerns despite possible rejection. By portraying confidence with their customers, they are seen as a trusted advisor.
  2. Persuasiveness – Persuasive salespeople love the process of selling and negotiating. They are able to find common ground with their customers, leading to more sales.
  3. Relationship skills – Salespeople should know how to read a room, when to take charge, and how to ask intelligent questions.
  4. Organization – Good salespeople incorporate organizational structures into their daily work life, so they don’t lose potential sales opportunities.
  5. Problem solving – You can’t train salespeople for every situation that may occur. The ability to come up with on-the-spot solutions for customers leads to added sales.

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