When done right, video can be a great marketing tool. A short 1-2 minute video can allow you to make a powerful first impression on your prospects.
However, most contractors make some common mistakes with video. So I’d like to highlight those mistakes and show you how to avoid them.
Mistake #1: Making videos too long
- Don’t make a 5-minute video detailing everything there is to say about your company. Instead, aim for 1-2 minutes. Think: “Less but better.”
- You could even make a super-short 30-second video that hits on a single element, like a success story or a unique offering.
- Remember, people are busy. And when if they’re online they’re usually distracted and jumping from thing to thing. So they don’t want to sit and watch a long video.
- They want something short and sweet. And if they aren’t captivated right away, you’ll lose them.