How to Grow Your Local Contracting Business
Looking for some tips to grow your contracting business? Here’s six you can put into practice today to attract more local customers and grow your business:
Expand your services
If your company is focused on just one service or set of services, bricklaying for example, you can expand by adding another similar service, like stonework. To help you determine what services to add, talk to your employees about their previous experience or hobbies, as well as search through your own experience for additional skills. You can also hire someone with the skills you’re looking for.
Manage cash flow
You’ll need money to expand or grow your business. Track your cash flow for three to six months to get an idea of your business’ cash needs. Also check into savings and credit options, so you are ready to go when it’s time to expand.
Focus on customer reviews
Offer incentives for customers to leave reviews online and follow up with them to make sure they’ve posted their thoughts.
Join an association
Joining a contractor association gives you the opportunity to learn new skills and information and network with others in the industry. The key to getting the most out of your membership is to participate in events, classes, or committees.
Boost your online presence
Make sure you claim your business listing on sites like Google, Yelp, the yellow pages, and contractor directories. Regularly post on social media and update your website on a regular basis.
Get into video marketing
With the rise of TikTok, Reels, and YouTube, video has become the new frontier for marketing. It’s a great way to spread the word about your company and your work without having to invest a lot of money in equipment or software.