Depending on the size of your market and your audience, the experts say you should be posting to social media anywhere from once a week to once a day. Coming up with new and interesting post ideas can be a strain, so we’ve put together a list of 79 to get your imaginative juices flowing. We’ve tailored these ideas to contractors and others in the construction industry, but they can really be used by any business to spread the word about their offerings.

1. Ask your customers what kind of content they prefer to see on your social pages, and then share the same.
2. Share inspiring or motivational quotes
3. Ask a simple question related to your business
4. Share your achievements
5. Share company blog posts
6. Run a poll – favorite product/service, unrelated quirky topic
7. Funny posts
8. Posts/photos of your company – events, culture, team, etc.
9. Industry statistics
10. Behind the scene posts – how something is made or a process
11. Re-share relevant content from someone else
12. Recycle/refresh an old post
13. Throwback Thursday
14. Special offers for your customers and followers
15. Videos – especially of demolition
16. Share project photos – before/after
17. Customer reviews
18. Theme/Series of posts
19. Tips, Advice, How-to
20. Product/service photos
21. Post a challenge
22. Memes
23. Share your brand stories or interesting facts about your business
24. Ask for suggestions to improve products/services
25. Holiday posts
26. Explore Pinterest and share content
27. Ask customers to share photos of their project
28. Post Answers to Frequently Asked Questions
29. Share a third-party resource
30. Case studies
31. Share cute things
32. Create a product/service illustration – how it works
33. Start your podcast
34. Share a book recommendation
35. Post a job
36. Write about your favorite product/services
37. An explainer image or collage
38. Introduce new team members
39. Re-share your most popular blog posts
40. “This Day in History”
41. Ask for random advice for a hypothetical situation
42. Live videos
43. Fun facts
44. Show your brand doing good
45. Motivational quotes
46. Organize a photo contest
47. Big holiday offers
48. Success stories
49. Show the people behind your brand
50. Host a live discussion on Twitter chat
51. YouTube videos
52. Make use of trends
53. How-to tutorials
54. Industry news
55. Use your hashtags
56. Q&A Sessions
57. Share region-specific posts
58. Invite fans to join a company event
59. Ask for predictions
60. Like-if – ask followers to Like the post if they did or didn’t do something similar
61. Create a video show or series
62. Ask for questions
63. Old content in a new version
64. Post maintenance reminders
65. Post about little-known holidays
66. Conduct a survey
67. Ask a ‘truth or myth’ question
68. Share live updates of an event
69. Share other profiles – suppliers or other contractors
70. Organize an instant sale or giveaway
71. Seasonal posts
72. Industry research
73. Post affiliate products/services
74. Remember when
75. Thank your fans
76. Photo of the day
77. Give a sneak peek of upcoming product/service, project, blog, etc.
78. Original Content related to the Business
79. Hold Interactive Sessions