3 Mistakes Contractors Make With Video Marketing
Effective contractor marketing videos should be concise, around 1-2 minutes, and include customer testimonials to boost credibility. Avoid common pitfalls like neglecting video promotion across platforms like social media and YouTube, and creating overly long content that fails to engage busy viewers.
RRP Insurance
Clear Choice Insurance, specializing in environmental and contractor insurance, emphasizes the necessity of understanding and obtaining pollution insurance under the EPA RRP law for contractors working on pre-1978 homes. They advise ensuring lead coverage is included, as it’s crucial for legal and financial protection against lead-related claims, typically not covered by General Liability Policies.
The Marketing Phone Call
Read how 80% of leads don’t close on the first attempt, advocating for at least two calls to enhance closure rates and how follow-up calls typically last under two minutes, significantly boosting job success and return on investment.
