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If you still have the same website you had two years ago, it’s time for an upgrade. Things change in the digital world so often that it can be a struggle to keep up. Luckily, we’ve got some tips to help you improve your website and get more traffic.
No doubt you’ve heard that you need to optimize your website so search engines can find you. This means you need to include keywords and phrases on your site. Think about what words your customers would use if they needed to find someone offering your services. Those are the words and phrases you need to include. Be sure to include longer phrases or questions, like those shown in the “People Also Ask” section of Google results.
It’s important that you add or change your website content on a regular basis. The more activity you have on your website the higher you’ll rank in search engine results. You can add new content, like project pages, blog posts, or service pages. Another option is to revise your current content to reflect the state of your business and changing customer needs.
Multimedia webpages rank higher than those with just text. Besides, people like to engage with companies through visual images like photos and videos. And in construction, photos and videos are often worth more than a thousand words.
Make sure that all of your social media accounts include a link to your website. The more links you have to your site, the higher it will rank. You’ll also want to include links to your social media accounts on your website, so potential customers can find you quickly and follow your content.
Using these tips to update your website will help drive more traffic and create more leads. Updating content and optimizing it so search engines can find you are the two most important ways to improve your traffic. After that, it’s up to you to close the sale.
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